We all struggle with buying the right pair of jeans, but we are here to help. When it comes to jeans its all about choosing the right cut for your body shape.


skinny jeans at ikon

The mother of all jeans; skinny fit is the most universal cut. They suit most shapes and it is more about how you style them. Ksubi Hi N Wasted jeans are a must have for us here at IKON, so easy to style in the office and in store, 

Petite ladies pick a higher waist pair to elongate the legs, and wear with a cropped top, or tucked in sweater.

Pear shapes style your skinnies with bright colours and floaty fabrics on top. This will help create the look of an hour glass figure, You can always add a statement belt to draw attention to the waist.

All you tall girls out there, skinny jeans will highlight your long pins with little effort. Try pairing them with an over sized tee for a relaxed feel, or a wrap dress for an updated take on smart casual.  


boyfriend cut jeans

Boyfriend jeans are a great pairing with a basic tee and an over sized blazer, the LTB Eliana boyfriend jeans are perfect for this.

Similar to skinny jeans more body shapes can wear them, its just understanding what cut you are buying. Boyfriend jeans come in a few styles; slim, relaxed and straight. 

Relaxed fit is a good choice for athletic builds. They create volume around the waist and hips to create a look of curves. 

Slim styles are great for a slimmer or petite frame. They still create volume but are a closer cut to the leg to create the look of longer legs. 

Straight fit boyfriend jeans are great for pear shapes. a snugger fit around the hips will even the proportions of you legs and make them look longer and slimmer  



Straight leg has been a big trend for a few seasons now and we hope it is here to stay. We love Oneteaspoon's pink Awesome baggies straight jeans, sure to brighten up any outfit. 

Petite ladies these are the jeans for you. The cut will create the illusion of longer legs. 

If you have an athletic build straight leg is a great alternative to skinny. They add some extra shape to your lower half. 



Flares are back, and we are so happy about it. Yes, they are a bit more of a statement piece but they are also great for evening out your proportions. Our number 1 buy is the Valerie jean.

For curvy and pear shaped girls flares will elongate your legs and create more of an hourglass shape.

For tall girls, flares will add the drama to a simple outfit. Long legs can carry the extra volume.


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